Zinox Group acquires Konga

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The Zinox Group, an integrated Information Communication Technology (ICT) solutions conglomerate and Original Equipment Manufacturer (OEM), has concluded the acquisition of e-commerce giant, Konga.

An industry source who revealed this, also said the transaction had been approved by the Securities and Exchange Commission (SEC).

Chairman, Zinox Group, Mr. Leo Stan Ekeh

The acquisition has been viewed by industry watchers as a major development that could see e-commerce in Nigeria finally unlock the massive revenue potential in the global multi-billion-dollar industry.

In addition, the move is expected to see Zinox make a bold return to an industry it pioneered in Nigeria with the launch of BuyRight Africa.com which was challenged by the absence of credit card and e-payment infrastructure when it was launched over 12 years ago.

Efforts to reach the Chairman, Zinox Group, Mr. Leo Stan Ekeh were unsuccessful as his mobile phones were switched off.

However, the Head of Corporate Communications, Zinox Group, Mr. Gideon Ayogu confirmed the development.

According to details of the deal, Zinox Group, one of Africa’s biggest technology group would assume ownership of the e-commerce platform, Konga.com which remains as one of the biggest players in the sector; KOS-Express, the world class logistics arm of the business and KongaPay, the company’s integrated mobile money payment channel with over 100,000 subscribers. 

This development, coming at a time when global e-commerce spending is expected to top previously unheralded levels, is widely expected to reposition Konga for a greater share of the e-commerce purse in Nigeria and beyond. 

Also some industry analysts estimated that the acquisition could lead to the integration of Konga and Yudala, which is owned by Ekeh’s son, to wade off competition and make it one of biggest e-Commerce companies in Africa.

In 2017, retail e-commerce sales worldwide amounted to 2.829 trillion US dollars while e-retail revenues are projected to grow to 4.48 trillion US dollars in 2021.

Furthermore, the source explained that the acquisition was expected to create employment opportunities for over 750 Nigerians, both at home and in the Diaspora, saying that many erstwhile employees of the company laid off in the restructuring process may be recalled.

Commenting on the transaction, Ayogu said: “We have always had an interest in Konga and another big one you know very well but our priority was Konga first because of her integrated nature of four quality companies in one.

 “Konga is a world-class, professionally-run company whose landmark strides in the sector has gone a long way in ushering millions of Nigerians into the ease and convenience of online shopping and boosting the conduct of e-commerce in the country.”

He added: “Today, many Nigerians can attribute their first experience of e-commerce to Konga.com and we are excited to be a part of this remarkable story. 

“Many shoppers can also attest to the speed and efficiency in delivery that characterizes Kos-Express, the company’s logistics arm, which is arguably the best in the sector at the moment.

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