*L’Oréal Paris has announced that Academy Award-winning Viola Davisis joining Helen Mirren, Eva Longoria and Elle Fanning as the newest face of the brand.
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The 54-year-old chocolate beauty will appear in ads for the brand’s Age Perfect line on TV, in print and online, US Magazine reports.
“As a young girl, I wasn’t always told that I was smart, beautiful or worthy,” she said in a press release from the brand. “I worked tremendously hard to get where I am today — overcoming feelings of doubt to become a woman who truly believes I am ‘worth it’ in every way. I believe it’s so important to build confidence in women from a young age and to role model diverse perspectives of beauty. To now be part of a brand that has been championing women’s worth for more than 40 years and to use my voice to help empower others is truly surreal.”