Legislative Branding: APCON to collaborate with National Institute for Legislative and Democratic Studies

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Legislative Branding: APCON to collaborate with National Institute for Legislative and Democratic Studies

In order to further deepen democracy and legislative branding, the Advertising Practitioners Council of Nigeria, APCON is collaborating with the National Institute for Legislative and Democratic Studies, (NILDS).

Recently, the Registrar /Chief Executive of APCON, Dr. Olalekan Fadolapo led a delegation from APCON and Brandmark Communications Limited on a courtesy visit to the Director General, Prof. Abubakar O. Suleiman and Management of the National Institute for Legislative and Democratic Studies (NILDS).

The visit was to review the extent of progress made on the proposed collaboration and fine tune areas of strategies so as to achieve their goals.
Other areas of mutual interest covered in their discussion include re-branding and Integrated Marketing Communications support for the legislative arm of the government through the institute, IMC training and education etc


In his address, the Director General, Prof. Abubakar Suleiman stated that NILDS is a capacity building and think tank organ for legislators in Nigeria and indeed, the ECOWAS sub-region and beyond.

He noted that the expansion of the mandate of the Institute has made it necessary for the institute to collaborate with Civil Society Organisations and other arms of government to further deepen democracy in the country.


Dr. Fadolapo while expressing his thanks to the Director General, Prof. Suleiman, noted the importance of the legislative arm of the government and the efforts of the Federal Government in establishing a positive and distinct reputation for trustworthiness and a positive set of values for all government arms and agencies.

The Registrar assured the Director General that APCON will do its best in providing IMC support to the institute and the legislative arm of the government.
The two institutions are currently working on an MOU and framework to define the scope and areas of mutual interest.


In attendance at the meeting were Head, Abuja Zonal Operations, APCON, Mallam Ahmed Yelwa, Head of Legal and Executive Assistant to the Registrar/Chief Executive, Mr. Chukwudi Ezeaba

Others are Mr. Tunde Ashaolu and Mr. Chidiebere Onwumere both of Brandmark Communications Limited for APCON and Director, Special Duties,  Dr. Adeyemi Fajingbesi, Director, Democratic Studies, Dr. Adewale Aderemi, Head, Bills and Legislative Drafting, Professor Yusuf Arowosaye, Acting Director, Training and International Cooperation, Hajia Amina Bibi-Farouk and Special Assistant to the DG on Administration, Alhaji Sarafadeen Alabelewe for NILDS.

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