The La Casera Company Plc, beverage makers, has unveiled a new look for its premium brand, La Casera Apple Drink.
The event, which took place in Lagos recently, had stakeholders in the beverage industry in attendance including representatives of the National Agency for Food, Drug Administration and Control, Standards Organisation of Nigeria and Manufacturers Association of Nigeria.
Managing Director of the company, Mr. Roland Ebelt, while speaking at the launch of the product, said that more natural apple juice extract had been added to the drink to give consumers a more fulfilling experience.
He said that in coming up with the newly improved product, a lot of research and hard work was put in place by everybody within the organisation.
He said, “We have taken our time through research and a rigorous product development process to come up with a rejuvenated La Casera Apple Drink that is next to none.
“The drink still comes in a 50cl bottle but with more apple juice that will satisfy consumers’ taste and desire for more.”
Representatives of NAFDAC, SON, and MAN, all commended the company for maintaining stipulated standards in carrying out its work, while calling on others in the industry to follow the same path.