GTB unveils food / drink fair to empower SMEs

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The Guaranty Trust Bank has unveiled the second edition of GTB food and drinks festival. The fair includes master classes, sales and exhibition and farmers market, is aimed at empowering Small and Medium Enterprises operators.

The Assistant General Manager and Group Head, Communications and External Affairs at the bank, Oyinade Adegite, stated this on Friday during the unveiling of the GTB food and drink festival.

She noted that the event, which would hold from Sunday to Monday aimed to promote enterprise in the Nigerian food industry by connecting small businesses involved in the production and sales of food and food-related items to a large audience of consumers, food enthusiasts, media and relevant stakeholders.

According to the bank, the platform is completely free for both participating small businesses and attendees, adding that it offers participating brands and food entrepreneurs the opportunity to showcase their latest innovations, products and trends while also driving enhanced brand visibility, awareness and sales.

Adegite said, “This year, we will feature our first ever farmers’ market, which is intended to highlight agribusiness as an avenue for growth.

“In addition to the exhibition, the event will also offer culinary experiences such as cooking master classes, food and wine tasting and food contests. Targeted at both businesses and consumers, the GTBank food and drink weekend promises to be a meeting place for all stakeholders within the food industry.”

According to her, similar to last year, the event is expected to attract thousands of consumers, entrepreneurs, media and relevant stakeholders in Nigeria and abroad.

She declared that the bank had a fundamental responsibility to ensure that customers had all the necessary tools to navigate a complex global economy and achieve success in any enterprise.

She said, “We are committed to growing the SME in a sustainable manner, that is not driven by profits but focused on empowering our SME customers and growing our economy collectively.”

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