Technology gaint Google has joined Dell Technologies, Cisco, and Coca-Cola after signing a deal with McLaren and is set to make its debut in F1. The tech giant might play a significant role in the resurgence of the historic team, which is once again finding good form.
The Alphabet Inc-owned company is set to be another one of the team’s technology partners, alongside cybersecurity expert Darktrace. The development comes from Sky News and while the value of the deal is currently unknown, it is possible that Google’s search engine data could help the Woking-based team in their endeavor to rise back to the top steps of the sport. The search engine giant will likely push for prominent usage of Chrome Android-based devices within the team.
While it is still unclear exactly what provoked Google to make its debut in the sport, many believe it is due to McLaren’s current CEO Zak Brown. The American boss is partly responsible for the team’s current fan following, with many anticipating a possible title charge in the coming years.
Under Brown, the team from Woking has reportedly increased its annual income to well over £100 million, with brands such as Dell Technologies, Cisco, and Coca-Cola all being close to the team.
