Airtel grabs three awards at Cristal festival for creativity


Airtel Nigeria has been recognised for its role in pioneering creativity and innovation across Africa.

“The African Cristal Festival is widely considered a foremost platform to reward the best advertising campaigns created and broadcasted over the African continent, on any media,” it stated.

The statement added, “Airtel Nigeria’s television commercial, ‘Data is life’, created to drive the telco’s SmartSpeed on mobile Internet value offering, placed Nigeria on the continental creativity and innovation map with the haul of three awards in the categories of African Cristal Awards film for the ‘Moments’ TVC and two regional categories of Nigerian Cristal Awards: film — ‘Moments’ and Integrated.”

According to the statement, the Vice President, Brand and Advertising, Airtel Nigeria, Enitan Denloye, received the awards on behalf of the company at a ceremony held in Marrakech, Morocco.

It stated that Airtel’s triumph at the festival came barely two months after the company’s nomination at the just concluded Dubai Lynx International Festival for ‘Alex & Joe’, a different television commercial that also focused on the telco’s mobile Internet value offering.

Commenting on the at the African Cristal festival, the Chief Commercial Officer, Airtel Nigeria, Ahmad Mokhles, said, “We are excited and inspired by this massive continental recognition. We dedicate the awards to all our loyal customers and I must also thank my colleagues and the entire Airtel leadership in Nigeria and across Africa for all the invaluable support.

“Airtel will continue to lead in innovation and we will not relent in our quest to explore creative solutions in exceeding the expectations of our customers.”


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