Whisper it softly, but the quietest and most technically advanced Rolls-Royce Phantom ever was launched in London tonight.
The flagship Rolls-Royce is designed to whisk the world’s wealthiest around in near silence and the lap of luxury – and it comes with its own dashboard art gallery for those who can afford the £350,000 price tag.
The new Phantom even paves the way for a future all-electric Rolls-Royce, ready to comply with Government moves to ban the sale of new ‘conventional’ petrol and diesel vehicles from 2040.
Rolls-Royce revealed its new £350,000 Phantom in London tonight – describing it as ‘the most silent motor car in the world’
The new Phantom even paves the way for a future all-electric Rolls-Royce, ready to comply with Government moves to ban the sale of new ‘conventional’ petrol and diesel vehicles from 2040
The car has had a plaque applied to and was unveiled during a glamorous event at Bonhams, in London, this evening
On the basis that silence is golden and the new Phantom limousine is ‘a work of art’, Rolls-Royce say their new Phantom is ‘the most silent motor car in the world’ and the quietest Rolls-Royce ever made –at least for the pampered chauffeur-driven occupant in the back.
The launch was hailed as another big vote of confidence in Britain – with the big Roller exported around the globe and considered the pinnacle of British automotive craftsmanship
Bosses at Rolls-Royce’s parent company BMW – which earlier this week announced they were building an electric Mini in the UK – said the new Phantom demonstrated that they remain ‘fully committed to the future of Rolls-Royce Motor Cars’, based at Goodwood, in West Sussex.
Beneath the Phantom’s smart suit lies some serious engineering.
The new limousine’s ‘revolutionary’ flexible chassis design can also be used for a variety of future models – including ‘those with different propulsion systems’ such as an electric drive-train, said Rolls-Royce.
It will also underpin the forthcoming Rolls-Royce 4X4 – codenamed ‘Project Cullinan’ after the diamond used in the Crown Jewels – and also the next generation Ghost, Wraith, and Dawn models as well as future bespoke ‘coach-build’ projects.
Artful dasher: The dashboard of the new Phantom includes a space for the owner’s personally-selected artwork
The Phantom is distinctly a Rolls-Royce but under the skin is a new high-tech platform that future Rollers will be built on
But it’s what’s on show that matters to most Rolls-Royce owners, especially those buying the new Phantom, who are likely to be spending considerably more time in the back than on the driver’s seat, enjoying the smooth ‘magic carpet ride’ that is its hallmark.
The Phantom allows connoisseurs and collectors of fine art to quietly contemplate in silence their own specially commissioned artworks, set behind a long stretch of protective glass on the dashboard, allowing the luxury limousine to doubles as an art gallery on wheels.
If the owner does sit behind the wheel they shouldn’t be disappointed – and nor will the chauffeur who takes it out for a spin.
Thanks to the powerful all new 6.75 litre twin-turbo V12 engine, which bosses call ‘the silently beating heart of the new Phantom’, the car has a top speed electronically restricted to 155mph and sports car acceleration, getting from 0-62mph in just 5.3 seconds.
Rolls-Royce makes great play of the feeling of entering and exiting its cars. In the Phantom you step into a world of luxury
Those buying the new Phantom are likely to be spending considerably more time in the back than on the driver’s seat
The chauffeured passenger can look up to see the largest Starlight ‘headliner’ ever seen in a Rolls-Royce, comprising pinpricks of light in the roof.
He or she is surrounded by high gloss and exquisitely tactile’ wood panelling in the door interiors, centre consoles, dashboard and picnic tables. The armrests are inspired by the classic J-Class yacht.
The sweep of wood panelling across the back of the front seats are influenced by the famous Eames Lounge Chair of 1956 which is part of the New York Museum of Modern Art’s permanent display.
If you do decide to slip behind the steering wheel, the Rolls-Royce Phantom offers sports car rivalling stats, with 0 to 62mph despatched in 5.3 seconds – many buyers may choose not to opt for a purple hued steering wheel though
Every item of switchgear is made from metal, glass, or wrapped in the finest leather, while the exterior of the new Phantom features clean lines and a flawless paint finish
Phantom customers have a choice of seats: including the more intimate lounge seat, individual seats with an occasional armrest, or fixed centre console, plus the newly introduced ‘sleeping seat’.
On top of that, the rear seats are carefully angled so that passengers can talk to each other without straining their necks. The fixed rear centre console incorporates a drinks cabinet with whisky glasses and decanter, champagne flutes and cool-box.
Rear picnic tables and screens are cleverly secreted behind the wood panelling on the rear of the front seats and can be electrically deployed and retracted at the touch of a button.
Every item of switchgear is made from metal, glass, or wrapped in the finest leather.
How the Daily Mail revealed the first BMW-built Rolls-Royce when the previous generation Phantom was launched in 2003
Stamp of quality: Rolls-Royce makes great play of its British craftmanship and its home on the Goodwood estate
Rolls-Royce took the wraps off its latest new Phantom flagship limousine, at a glitzy VIP party in London’s Mayfair. It is the eighth in an illustrious line stretching back 92 years – and was joined by its seven predecessors at a special exhibition of ‘The Great Eight Phantoms’.
Significantly, it is only the second Phantom since German car maker BMW took control of the company, launching the Phantom VII in 2003, which it built at its then brand new boutique factory in the grounds of the Earl of March’s Goodwood estate, near Chichester.